Are you looking to escape the city for a coastal lifestyle, while still working in a role that is both creative and challenging? Are you wanting to make an impact in an exciting and thriving business? We are looking for that ‘one-of-a-kind’, special someone to take our brand to the next level through clever and creative marketing. This will be a challenging and rewarding role that requires creativity, passion, resourcefulness, an out-of-the-box approach to problem solving and a never ending list of thought provoking ideas.
Attractive Salary + Compressed work week
About Us
Few and Far is a furniture and homewares brand. Our head office is based in Huskisson, a beautiful and bustling town on the South Coast of NSW, with the relocation to South Nowra in 2023. Our stores have been known to take you on a journey of discovery, where you can get lost in time, with a focus on experience and how they make you ‘feel’. We specialise in sourcing one-of-a-kind pieces from around the globe to create soulful and timeless interiors.
We are passionate and excited about what we do and are looking for someone to share our love for unique pieces and the stories they tell. Our stores are located in Huskisson, Berry, Bowral and Thirroul.
Role Overview
The Marketing Manager will oversee the brand marketing strategies and implementations across all channels of customer contact. Our focus is customer-centric, and our marketing goals are acquiring, engaging, and retaining customers through relationship building, development, and management. This position requires knowledge and expertise in customer acquisition, retention, insight and CRM, digital engagement and marketing, social media engagement and marketing and PR and communications. This position also requires a deep understanding of data research, analysis, and synthesis.
You will work alongside the Directors, our in-house Stylist and Merchandisers, our Ecommerce and Digital Coordinators and our Retail Area Manager, along with some of Australia’s leading Interior Photographers.
Responsibilities
Marketing Management
- Develop, implement, and facilitate annual 360 campaigns and non-traditional marketing concepts, including individual channel and market plans
- Direct the activities of and supervise the marketing and styling team
- Provide leadership within the executive management team, with a focus on customer centricity and brand positioning
Customer Relationships
- Acquisition - Develop and direct strategies to meaningfully grow our customer base across all channels using a broad range of strategies and tactics: digital marketing, social media, events and outreach, media exposure, etc. Supervise the analysis of our current customer data and any prospecting customer data to optimise customer base growth.
- Retention - Develop and direct customer relevant contact strategies that optimise the lifetime value of a customer. Manage the communication and content distribution across all channels maintaining consistent and personalised touch-points. Strategise and implement customer reactivation strategies.
- Insight - Maintain a current and informative customer profile. Utilise surveys, focus groups, customer home visits, user testing, and other marketing research tools to engage our customer and deepen our knowledge of who she is, how we can add value to her relationship with our brand.
- CRM - Improve and strengthen our VIP program. Define the engagement as either a loyalty or membership program and develop the benefit base to support further and more meaningful engagement. Think outside the box to develop a tiered system that better rewards our top customer base, increases growth into our most productive tier, and encourages new members to join.
- Events and outreach - Develop and direct our store, public, and PR events – expectations, execution, and result reporting.
- Personalisation - Direct the analysis of customer behaviour to develop personalised communication strategies to maximise engagement.
Analytics
- Analyse sales results to gain an understanding of our customer’s behaviour and suggest actionable strategies to increase her engagement with our brand.
- Working with internal and external partners, to understand and leverage insights across website analytics, back-end customer and purchase data, financial data and customer feedback data.
- Translate insights into strategic merchandising, product and marketing initiatives to build business cross channel.
Communications
- Social Media - Influence and help develop our social media outreach. Ensure we connect with her where, when, and how she is socially connecting. Optimise each channel for what it does best for our customer.
- Content Management - Direct our overall customer contact strategy. Maintain continuity across the brand but channel specify the messaging.
- PR - Develop and direct our PR strategies to align with our company goals and content messages.
- EDM - Content creation and design inline with marketing campaign calendar and events
- Design experience or experience with the Adobe Suite is a huge bonus!
If this sounds like you, apply below!
